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About CCK

At the CCK, we work closely with research teams to determine the best strategies for engaging key audiences and making research results clear, accessible, and relevant.


We’re passionate about shining a light on all the groundbreaking research being done across Toronto Metropolitan University, and we want to make sure that communities outside of our walls care about and benefit from the work we do.


By conceptualizing knowledge mobilization as an active, ongoing, and participatory process, the CCK actively plans and anticipates how people will use information, and how information will impact society. We use creative methods for communicating research and strive to create powerful moments of discovery and insight that lead to action.

What is Knowledge Mobilization?

The goal of knowledge mobilization (KMb) is to put research into action by developing creative ways of engaging and communicating with groups outside of the university or research institution.


There are many different terms to describe the act of communicating research: knowledge translation, knowledge transfer, research dissemination – to name a few. In contrast to some of the more traditional terms, knowledge mobilization describes an active approach for ensuring that research is relevant, useful and accessible – one that strives to integrate KMb activities throughout the research process. These activities may focus on working with communities in the co-production of knowledge, influencing policymakers, spreading awareness around a particular issue, or communicating important information to non-experts.

“Knowledge is the necessary element required to inform individuals when action is required, motivate individuals to take action, or provide a plan for action.”

“Knowledge is the necessary element required to inform individuals when action is required, motivate individuals to take action, or provide a plan for action.”

– Keith Lindsey

The Team

Frauke Zeller

CCK Director
Associate Professor, School of Professional Communication

Dr. Frauke Zeller received her PhD (Dr. phil.) from Kassel University, Germany, in 2005 in English Linguistics and Computational Philology. Her thesis (published book) focused on Human-Robot-Interaction from a linguistic perspective. From 2005 to 2011, she was a researcher and lecturer at Ilmenau University of Technology, Germany, working in the Institute of Media and Communication Studies. Frauke finished her Habilitation (highest academic degree in Germany) in 2011, working on methods to analyze online communities. Before Frauke came to Toronto Metropolitan University, she was at the renowned Centre for Digital Humanities at University College London (Great Britain). She is also involved in several international research projects, and was awarded with a range of major research grants, among them a Marie Curie Fellowship (2011-2013), which is one of Europe’s most distinguished individual research grants, or a Tri-Council grant (Social Sciences and Humanities Research Council, SSHRC) to develop new tools for participatory campus planning.


Frauke is also the co-creator of Canada’s first hitchhiking robot – hitchBOT. The project garnered broad public interested all around the world (www.hitchbot.me), and since then she has been working on a range of human-robot interaction and AI-related projects.


Dr. Zeller’s research interests include Human-Computer Interaction/Human-Robot Interaction, digital communication, and method development for digital research analyses.

Taylor MacLean

CCK Creative Lead

Taylor MacLean is a multi-disciplinary designer and communications strategist. She completed her BA at the University of Toronto, specializing in Indigenous Studies, and she attributes her time at UofT as the spark that ignited her passion for communication. She delved into sensitive discussions around cultural values, worldviews, and identity – and she learned how the subtleties of communication translate into lived reality.


Throughout her career, Taylor has sought positions where she could make ideas, concepts, and information more accessible. She believes in clarity, simplicity and strong storytelling. No matter what the project, Taylor’s goal is to craft narratives that are compelling, universal and accessible.